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Plans & pricing

Website maintenance plans, plus SEO and ads when you're ready.

Start with care for the site you have. Add local SEO, ads and instant follow-up on every inquiry when you want more. From $199/mo, every price on this page.

  • A fixed list of work, in writing
  • A short monthly report: what we did, what's next
  • You own every account
  • Month-to-month after the minimum, 30 days' notice
  • No hidden tool or ad costs
Monthly growth plans

Pay monthly for the work you need

3 of 3 founding spots open Founding prices stay locked for 12 months. In return, if you're happy, we ask for a short case study and an honest review.

Website Care

For a business site that works and just needs someone looking after it.

$199/mo Founding $149/mo
  • No minimum term, 30 days' notice
  • Software updates and daily backups
  • Uptime and security monitoring
  • Contact forms and call buttons checked every month
  • 1 hour of edits a month
  • A short monthly health note

Care + Growth

For a business that wants its site to keep growing on Google, month after month.

$399/mo Founding $299/mo
  • No minimum term, 30 days' notice
  • Everything in Website Care
  • 3 hours of edits a month
  • 1 new service page or article a month, written for you
  • A monthly SEO check: Search Console and rankings

SEO Growth

For businesses that want to be found for their services in the areas they serve.

$897/mo Founding $697/mo
  • Minimum 6 months, because SEO takes time
  • Everything in Website Care, plus technical SEO fixes
  • 2 service or location pages (or articles) a month, written for you
  • On-page optimization of up to 5 pages a month
  • Google Business Profile optimization and 4 posts a month
  • Citations and directory listings cleaned up for each service area
  • Search Console and rank tracking, a monthly report and next month's plan

No ranking guarantees: Google decides rankings. You see the work and the numbers every month.

Leads & Ads

For businesses that want calls and quote requests from Google or Meta ads, each one answered in a minute.

$1,197/mo + ad spend Founding $897/mo
  • Minimum 3 months, so the ads have time to learn
  • Setup $750 (founding: no setup fee)
  • Google Search or Meta ads managed for you (second platform +$497/mo)
  • 1 landing page built to convert, and maintained
  • New ad creatives every month: images and short videos from your real work
  • Call and form tracking: GA4, conversion tracking and call tracking
  • Instant follow-up: a reply within a minute to every inquiry, then reminders until they book a call
  • Weekly optimization
  • A monthly report and a 30-minute call
Most complete

Growth Partner

For businesses that want one team doing all of it: website, SEO, ads and follow-up.

$2,497/mo + ad spend Founding $1,797/mo
  • Minimum 12 months, because a full website is included

Less than buying the parts separately (over $2,700/month)

  • A new Business Website, built and included: up to 12 pages, copywriting and on-page SEO
  • 1 landing page at launch, plus a new one every quarter
  • Everything in Care + Growth and SEO Growth
  • Leads & Ads on 1 platform, with instant follow-up
  • 4 SEO articles and 8 social posts a month, written for you and approved by you
  • A monthly strategy call
  • Priority support: a reply within 4 business hours on weekdays

If you end it before 12 months, the rest of the website price is due for the months left (pro-rata).

Scale

For multi-location or multi-service businesses ready to grow faster.

from $3,997/mo + ad spend
  • Custom scope, agreed in writing
  • Everything in Growth Partner
  • Pages for each location, service and service area
  • Several new landing pages every month
  • 2 or more ad platforms, including video ads
  • Conversion testing (A/B tests)
  • Dedicated support, custom integrations and CRM work

Ad spend is paid by you, directly to Meta or Google. It is never part of our fee and never marked up. Prices in USD. UK/AU: confirmed in writing before you start.

Compare

Compare the plans at a glance

What each monthly plan includes
Website Care Care + Growth SEO Growth Leads & Ads Most complete Growth Partner
Price $199/mo Founding $149/mo $399/mo Founding $299/mo $897/mo Founding $697/mo $1,197/mo Founding $897/mo $2,497/mo Founding $1,797/mo
Minimum term None None 6 months 3 months 12 months
Setup fee None None None $750 (founding: none) None
Updates, backups and monitoring Included Included Included Landing page Included
Edit time each month 1 hour 3 hours 1 hour Not included 3 hours
Service pages or articles written for you Not included 1 a month 2 a month Not included 4 a month
Local SEO: Google Business Profile, citations Not included Not included Included Not included Included
Google Search or Meta ads Not included Not included Not included 1 platform 1 platform
Landing pages Not included Not included Not included 1, maintained 1 + 1 every quarter
Call and form tracking Not included Not included Not included Included Included
Instant follow-up on every inquiry Not included Not included Not included Included Included
New website included Not included Not included Not included Not included Up to 12 pages
Social posts written for you Not included Not included Not included Not included 8 a month
Reporting Health note SEO check Report + plan Report + 30-min call Strategy call

Website Care

$199/moFounding $149/mo
Minimum term
None
Setup fee
None
Updates, backups and monitoring
Included
Edit time each month
1 hour
Reporting
Health note
See Website Care →

Care + Growth

$399/moFounding $299/mo
Minimum term
None
Setup fee
None
Updates, backups and monitoring
Included
Edit time each month
3 hours
Service pages or articles written for you
1 a month
Reporting
SEO check
See Care + Growth →

SEO Growth

$897/moFounding $697/mo
Minimum term
6 months
Setup fee
None
Updates, backups and monitoring
Included
Edit time each month
1 hour
Service pages or articles written for you
2 a month
Local SEO: Google Business Profile, citations
Included
Reporting
Report + plan
See SEO Growth →

Leads & Ads

$1,197/moFounding $897/mo
Minimum term
3 months
Setup fee
$750 (founding: none)
Updates, backups and monitoring
Landing page
Google Search or Meta ads
1 platform
Landing pages
1, maintained
Call and form tracking
Included
Instant follow-up on every inquiry
Included
Reporting
Report + 30-min call
See Leads & Ads →
Most complete

Growth Partner

$2,497/moFounding $1,797/mo
Minimum term
12 months
Setup fee
None
Updates, backups and monitoring
Included
Edit time each month
3 hours
Service pages or articles written for you
4 a month
Local SEO: Google Business Profile, citations
Included
Google Search or Meta ads
1 platform
Landing pages
1 + 1 every quarter
Call and form tracking
Included
Instant follow-up on every inquiry
Included
New website included
Up to 12 pages
Social posts written for you
8 a month
Reporting
Strategy call
See Growth Partner →

More locations, more services or a second ad platform? Scale starts from $3,997/mo, quoted for you.

One-time projects

One-time website projects, fixed prices

Fix the site you have, add a landing page for one service, or get a new site written and built for you. Any project can move onto a monthly plan.

Website Fix

$650one-time

Founding $450

5 working days

For a site that's slow, hard to use on phones, or not bringing in inquiries.

What's included
  • Speed fix, with before-and-after Google speed scores
  • Mobile layout fixes, so every page works on a phone
  • Clear contact and booking buttons on your key pages
  • Homepage headline and call-to-action, rewritten for you
  • On-page SEO for your top 5 pages: page titles, meta descriptions, headings, image alt text and basic schema
  • Security hardening, backups and uptime monitoring

Landing Page

$750per page

Founding $500 · 3 pages for $1,800

7 working days

For ads, or one key service you want more inquiries for.

What's included
  • All copywriting done for you
  • Design and build, on your own domain
  • On-page SEO: page title, meta description, headings, alt text and schema
  • Short form and tap-to-call
  • Conversion tracking set up, so you can see every inquiry
  • Fast and built for phones first

Business Website

$3,500one-time

Founding $2,500

3–4 weeks

For a new site that works like your best salesperson.

What's included
  • Up to 12 pages, with a page for each key service
  • Copywriting for every page, from a 30-minute call and a short questionnaire
  • On-page SEO on every page
  • Local SEO basics: business schema, Google Search Console and a sitemap
  • Speed, security and analytics built in
  • Forms and your booking tool connected
  • 30 days of post-launch fixes

Premium Website

from $6,500

No founding rate

4–6 weeks

For bigger sites, or moving from an old site with care to protect your Google rankings.

What's included
  • Everything in Business Website
  • Up to 25 pages, including service and location pages for SEO
  • Content moved from your old site, with redirects
  • Custom design and animation
  • Keyword research and an internal-linking plan

Extra service page: $250 each, or 5 for $1,000, written for you with SEO.

Prices in USD. UK/AU: confirmed in writing before you start.

Questions

Straight answers on price and terms

What do I get each month, exactly?

A counted list, in writing, before you start. For example, SEO Growth means 2 service or location pages (or articles), on-page work on up to 5 pages and 4 Google Business Profile posts every month. Your monthly report shows each item as done.

SEO or ads: which should I start with?

Ads bring inquiries sooner; SEO builds traffic you don't pay for per click, but usually takes 3 to 6 months. If you need calls now, start with Leads & Ads. If you can wait, SEO Growth. Your free audit recommends one, honestly.

Is ad spend included in the price?

No. Ad spend is paid by you, directly to Meta or Google. It is never part of our fee and never marked up. We suggest a starting budget, and you set the limit.

Who owns the website, domain, ad accounts and data?

You do. Everything sits in accounts in your name, and we work inside them. On Growth Partner, the website we build is yours once its price is covered: after 12 months, or sooner if you pay the balance.

Will it work with the tools I already use?

Usually, yes. We link or connect forms, CRMs and booking or quote tools such as HubSpot, Calendly, Jobber and Housecall Pro. How deep the connection goes depends on the tool, and we confirm it before you start.

How do contracts and cancelling work?

Website Care and Care + Growth have no minimum. SEO Growth has 6 months, Leads & Ads 3 and Growth Partner 12. After that, it's month-to-month with 30 days' notice. If you leave Growth Partner in year one, the rest of the website price is due for the months left: about $292 a month ($208 at founding prices).

Do you guarantee rankings or leads?

No. Rankings and inquiries also depend on your market, prices and reviews. We guarantee the work and the reporting: everything in your plan gets done each month and shown to you.

Where is my website hosted, and is it secure?

On fast, modern hosting in an account in your name, with SSL, daily backups, updates and uptime and security monitoring on every care plan.

Do you work outside the US?

Yes, in the UK and Australia too, all remotely. Prices in USD. UK/AU: confirmed in writing before you start.

Free Website Audit

Find out what your website is costing you.

Send us your website. Within 2 business days you get a short audit: what's losing you inquiries, the proof, and what to fix first. Free, and yours to use with anyone.

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